Bay Area · 6 grocers · Contested🌡️ heat 58 · WARM
the cotton candy aisle
Bay Area's cotton candy aisle is a fragmented shelf spread across many brands: 11 products from 8 brands across 6 grocers. mooosh owns the most shelf · 22% of SKUs, ahead of cirrus 9 candy. The shelf leans organic · 9% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 53/100).
11
products
8
brands
$5.81
avg price
$0.34-$3.56 /oz
typical range
More in Candy
Who owns the shelf
brands by share of the cotton candy shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
36
medBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the cotton candy products in the most Bay Area grocers · widest distribution first.
Mooosh Not Cotton Candy, It's Dietary Fiber. One Ingredient Natural Flavor
$2.992 grocers
POP ROCKS Cotton Candy Explosion Flavored Popping Candy
$1.091 grocer
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Dsd Merchandiser Cotton Candy Taffy
$4.691 grocer
Hello Kitty Strawberry Cotton Candy
$5.091 grocer
Stars & Stripes Cherry Vanilla Cotton Candy
$5.091 grocer
Lolli & Pops Blue Raspberry Cotton Candy
$5.591 grocer
World Market Maud Borup Strawberry Cotton Candy Glitter Drink Bomb 4 Pack
$6.991 grocer
Jordan's Skinny Mixes Cotton Candy Syrup
$7.991 grocer
Cirrus 9 Candy Lychee & Tulare Cherry Cotton Candy
$10.691 grocer