the cookies aisle
Bay Area's cookies aisle is a fragmented shelf spread across many brands: 3,423 products from 372 brands across 24 grocers. pepperidge farm owns the most shelf · 12% of SKUs, ahead of tate's. Store brands hold 3%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 54/100).
Zoom in
this aisle breaks into 15 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cookies shelf.
How this category segments
the ways the cookies shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = format (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the cookies products in the most Bay Area grocers · widest distribution first.
