Reading the shelf…
CiCi's Italian Cookies is a family-owned brand specializing in handmade Italian cookies, established in 2010. The brand is known for its authentic recipes and real ingredients, offering a variety of flavors such as Lemon S Cookies, Butterhorns, and Ginger Molasses Cookies. CiCi's Italian Cookies emphasizes quality and tradition, aiming to evoke nostalgic flavors reminiscent of childhood. Their products are crafted with care, making them suitable for gifts and special occasions.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Cici's Italian Cookies (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Cici's Italian Cookies · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Cici's Italian Cookies in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Cici's Italian Cookies product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Cici's Italian Cookies· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with CiCi's Italian Cookies Handmade Italian Butterhorns · its most-distributed SKU (7 doors) in Packaged Cookies, the biggest opening. The closest open door is United Markets · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 67% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
30 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: tate's, rustic bakery, walker's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Cici's Italian Cookiesthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Packaged Cookies, Shortbread Cookies
open here: Gingerbread Cookies, Shortbread Cookies
open here: Packaged Cookies, Shortbread Cookies
open here: Shortbread Cookies
open here: Shortbread Cookies
open here: Shortbread Cookies
open = the store meaningfully carries that category (real depth, not a token SKU) and Cici's Italian Cookies sells it elsewhere but has no SKU here.