Bay Area · 15 grocers · Greenfield🌡️ heat 57 · WARM
the macarons aisle
Bay Area's macarons aisle is a fragmented shelf spread across many brands: 39 products from 14 brands across 15 grocers. rawkin raw owns the most shelf · 31% of SKUs, ahead of atelier kawashima. Store brands hold 3%. Verdict: greenfield · wide open · room for a new brand (opportunity 76/100).
39
products
14
brands
$10.47
avg price
$1.04-$3.46 /oz
typical range
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Who owns the shelf
brands by share of the macarons shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
54
medBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the macarons products in the most Bay Area grocers · widest distribution first.
Pasquier Original French Macarons
$10.798 grocers
Pasquier Fruit French Macarons
$10.796 grocers
Rawkin Raw Blonde Superfood Macaroon
$4.193 grocers
Rawkin Raw Spirulina Mint Superfood Macaroon
$4.192 grocers
no image
French Macarons
$2.291 grocer
Sonoma Chocolate Dipped Macaroon
$4.491 grocer
no image
Costeaux's Macaroons Dipped In Chocolate
$4.991 grocer
Two Bite Chocolate Dipped Coconut Macaroon
$6.691 grocer
Gus's Chocolate Macaron Bites Tub
$7.791 grocer
Atelier Kawashima French Macaron Combo
$8.591 grocer
