San Francisco · 2 grocers · Niche
the macarons aisle
San Francisco's macarons aisle is a niche shelf with only a handful of brands: 4 products from 3 brands across 2 grocers. atelier kawashima owns the most shelf — 50% of SKUs, ahead of pasquier. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).
4
products
3
brands
$8.19
avg price
$4.49–$11.09
typical range
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Who owns the shelf
brands by share of the macarons shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
15
lowBrand competition
how many brands compete
31
lowVariety of offers
how differentiated the shelf is
38
medTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.