Bay Area · 6 grocers · Contested🌡️ heat 57 · WARM
the frosted cookies aisle
Bay Area's frosted cookies aisle is a fragmented shelf spread across many brands: 19 products from 10 brands across 6 grocers. Verdict: contested · real competition, no single winner (opportunity 64/100).
19
products
10
brands
$7.54
avg price
$4.49-$11.76
typical range
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Who owns the shelf
brands by share of the frosted cookies shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
43
medBrand competition
how many brands compete
34
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frosted cookies products in the most Bay Area grocers · widest distribution first.
Oreo Frosted Cookies
$5.692 grocers
Ethels Baking Co Confetti Cookies
$6.992 grocers
Sweet Sam’s Individually Wrapped Black & White Cookie
$4.491 grocer
Market Pantry Cookies, Sugar, Frosted
$4.991 grocer
Favorite Day Bakery Pumpkin Spice Frosted Sugar Cookies With Graham Cookie Crumble
$5.691 grocer
Favorite Day Bakery Frosted Sugar Cookies
$5.691 grocer
Favorite Day Bakery Frosted Sugar Mini Cookies
$5.691 grocer
Overjoyed Frosted Sugar Cookies
$6.991 grocer
Overjoyed Frosted Sugar Cookies
$6.991 grocer
Lofthouse Sugar Cookies, Frosted
$7.691 grocer