Scanning the aisle…
Bay Area's oatmeal raisin cookies aisle is a fragmented shelf spread across many brands: 55 products from 22 brands across 18 grocers. Store brands hold 9%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 53/100).
brands by share of the oatmeal raisin cookies shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 9% · scores 0-100.
the oatmeal raisin cookies products in the most Bay Area grocers · widest distribution first.








the claims products on this shelf lead with · share of SKUs carrying each.