Bay Area · 18 grocers · Contested🌡️ heat 57 · WARM
the oatmeal raisin cookies aisle
Bay Area's oatmeal raisin cookies aisle is a fragmented shelf spread across many brands: 55 products from 22 brands across 18 grocers. Store brands hold 9%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 53/100).
55
products
22
brands
$6.95
avg price
$0.86-$1.77 /oz
typical range
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Who owns the shelf
brands by share of the oatmeal raisin cookies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
4 omitted (no image)All stores combined.
Market structure
71
highBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the oatmeal raisin cookies products in the most Bay Area grocers · widest distribution first.
The No Cookie Oatmeal Raisin Cookie
$4.295 grocers
Sconehenge Oat Raisin Cookies
$5.895 grocers
Alternative Baking Company, Inc. Outrageous Oatmeal Raisin Vegan Cookies
$3.593 grocers
no image
O'ts Cookies Churro con Choclate Oatmeal Cookies
$6.493 grocers
no image
The Graceful Cookie Oatmeal Raisin Cookie
$11.393 grocers
Oatmeal Raisin Cookies
$2.992 grocers
Lofthouse Cookies, Oatmeal Raisin
$6.692 grocers
New Bread Gluten-Free Paleo Almond Cookie
$9.292 grocers
PCC Oatmeal Raisin Cookies
$10.892 grocers
Fresh Baked House Baked Oatmeal Raisin Cookies
$1.191 grocer
