Bay Area · 14 grocers · Contested🌡️ heat 57 · WARM
the peanut butter cookies aisle
Bay Area's peanut butter cookies aisle is a fragmented shelf spread across many brands: 38 products from 17 brands across 14 grocers. Store brands hold 13%. The shelf leans plant-based · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
38
products
17
brands
$7.47
avg price
$0.69-$2.68 /oz
typical range
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Who owns the shelf
brands by share of the peanut butter cookies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
61
medBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0-100.
Top products
the peanut butter cookies products in the most Bay Area grocers · widest distribution first.
Alternative Baking Company, Inc. Peanut Butter Persuasion Cookie
$2.997 grocers
Peanut Butter Chip Cookie
$4.293 grocers
no image
The Graceful Cookie Peanut Butter Chocolate Cookies
$11.393 grocers
no image
The Graceful Cookie Peanut Butter Cookie
$2.992 grocers
Sugar Plum Vegan Peanut Butter Creamie
$4.492 grocers
Lofthouse Peanut Butter Cookies
$6.692 grocers
WOW Baking Company Cookies, Peanut Butter
$8.892 grocers
Favorite Day Bakery Peanut Butter Cookies
$3.991 grocer
Mollie's Own Warm Peanut Butter Cookie
$4.791 grocer
Matt's Bakery Cookies, Soft-Baked, Peanut Butter
$5.491 grocer