Scanning the aisle…
Bay Area's gingerbread cookies aisle is a fragmented shelf spread across many brands: 46 products from 17 brands across 18 grocers. no cookie owns the most shelf · 42% of SKUs. Store brands hold 2%. The shelf leans gluten-free · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
brands by share of the gingerbread cookies shelf.
store-brand share: 2% · scores 0-100.
the gingerbread cookies products in the most Bay Area grocers · widest distribution first.








the claims products on this shelf lead with · share of SKUs carrying each.