the packaged cookies aisle
Bay Area's packaged cookies aisle is a fragmented shelf spread across many brands: 2,161 products from 205 brands across 24 grocers. pepperidge farm owns the most shelf · 15% of SKUs, ahead of tate's. Store brands hold 2%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
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Who owns the shelf
brands by share of the packaged cookies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the packaged cookies products in the most Bay Area grocers · widest distribution first.
