al's real goods
AL's Real Goods is a cookie brand founded by Michelin-starred chef Aaron London, who shifted from fine dining to baking cookies with his daughters. The brand focuses on crafting cookies with high-quality, planet-friendly ingredients such as grass-fed butter, organic milk, and non-GMO cane sugar. Their products are known for their chewy texture and rich flavor, embodying a commitment to real ingredients and a chef's sensibility in everyday indulgence.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Al's Real Goods (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Al's Real Goods · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Al's Real Goods in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Al's Real Goods product in stock, cheapest first.
Sold at
Find Al's Real Goods online
Where to find Al's Real Goods · Bay Area
Opportunities
New doors · no Al's Real Goods in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Al's Real Goods· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Al's Real Goods Double Chocolate Chewy Cookies · its most-distributed SKU (10 doors) in Packaged Cookies, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 5 rivals already on that shelf.
