Bay Area · 13 grocers · Contested🌡️ heat 57 · WARM
the animal crackers aisle
Bay Area's animal crackers aisle is a fragmented shelf spread across many brands: 31 products from 9 brands across 13 grocers. happy snacks owns the most shelf · 56% of SKUs, ahead of barnums. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 64/100).
31
products
9
brands
$5.58
avg price
$0.36-$1.90 /oz
typical range
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Who owns the shelf
brands by share of the animal crackers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
39
medBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the animal crackers products in the most Bay Area grocers · widest distribution first.
Annie's Organic Chocolate Bunny Graham Snacks
$5.495 grocers
Happy Snacks Original Animal Crackers Box
$2.594 grocers
Goodie Girl Animal Crackers, Magical
$5.494 grocers
Happy Snacks Circus Box Animal Crackers
$2.293 grocers
BARNUMS Crackers
$4.092 grocers
Barnums Original Animal Crackers, Kids Snacks, Snak-Saks
$4.892 grocers
Happy Snacks Chocolate Animal Crackers Box
$3.191 grocer
Stauffer's Simply Animals Original Animal Crackers
$4.691 grocer
Kinnikinnick Animal Cookies
$4.991 grocer
Schär Animal Crackers Cookies 5 Pack
$6.491 grocer