Bay Area · 22 grocers · Fragmented🌡️ heat 57 · WARM
the chocolate chip cookies aisle
Bay Area's chocolate chip cookies aisle is a fragmented shelf spread across many brands: 182 products from 54 brands across 22 grocers. Store brands hold 14%. The shelf leans not vegan · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 48/100).
182
products
54
brands
$7.09
avg price
$1.19-$14.25
typical range
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Who owns the shelf
brands by share of the chocolate chip cookies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
5 omitted (no image)All stores combined.
Market structure
95
highBrand competition
how many brands compete
77
highVariety of offers
how differentiated the shelf is
3
lowTop-brand grip
how much a few brands dominate
48
medLaunch whitespace
room for a new brand
store-brand share: 14% · scores 0-100.
Top products
the chocolate chip cookies products in the most Bay Area grocers · widest distribution first.
Al's Real Goods Choco Chip Chewy Cookies
$6.6911 grocers
Alternative Baking Company, Inc. Colossal Chocolate Chip Cookie
$2.697 grocers
Sconehenge Chocolate Chip Cookies
$5.596 grocers
McVitie's Dark Chocolate Cookies
$5.896 grocers
Alternative Baking Company, Inc. Double Chocolate Decadence Cookie
$2.995 grocers
No Cookie Chocolate Chip Cookies
$4.295 grocers
SWEET SYDNEYS Chocolate Chunk Cookie
$2.694 grocers
Al's Real Goods Chewy Chocolate Chip Cookie
$2.293 grocers
no image
GJ Chocolate Cookie
$2.693 grocers
no image
Caia's Cookies Double Chocolate Chip With Walnuts Cookie
$3.993 grocers
