Bay Area · 14 grocers · Contested🌡️ heat 57 · WARM
the snickerdoodles aisle
Bay Area's snickerdoodles aisle is a fragmented shelf spread across many brands: 24 products from 14 brands across 14 grocers. Store brands hold 8%. Verdict: contested · real competition, no single winner (opportunity 52/100).
24
products
14
brands
$6.84
avg price
$0.74-$2.17 /oz
typical range
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Who owns the shelf
brands by share of the snickerdoodles shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
54
medBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
52
medLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0-100.
Top products
the snickerdoodles products in the most Bay Area grocers · widest distribution first.
Sweet Sydney’s Snicker Doodle Cookie
$2.692 grocers
Alternative Baking Company, Inc. Snicker Doodle Cookie
$2.792 grocers
Sugar Plum Vegan Paleo Snickerdoodle
$4.692 grocers
Lofthouse Cookies, Snickerdoodle
$6.692 grocers
WOW Baking Company Cookies, Snickerdoodle
$8.892 grocers
Sydney's Snickerdoodle Cookie
$3.891 grocer
Favorite Day Bakery Snickerdoodle Cookies
$3.991 grocer
Snickerdoodle Cookie
$3.991 grocer
no image
Wooden Table Baking Co Alfajores Snickerdoodle Cookie Vanilla
$4.691 grocer
Rize Up Bakery Bacon Snickerdoodle
$5.591 grocer