Bay Area · 9 grocers · Contested🌡️ heat 57 · WARM
the unfrosted sugar cookies aisle
Bay Area's unfrosted sugar cookies aisle is a fragmented shelf spread across many brands: 15 products from 8 brands across 9 grocers. eleni's cookies owns the most shelf · 50% of SKUs. Store brands hold 7%. Verdict: contested · real competition, no single winner (opportunity 54/100).
15
products
8
brands
$6.36
avg price
$0.79-$1.30 /oz
typical range
More in Cookies
Who owns the shelf
brands by share of the unfrosted sugar cookies shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
36
medBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the unfrosted sugar cookies products in the most Bay Area grocers · widest distribution first.
Sugar Bowl Bakery Palmiers, Petite
$7.793 grocers
Eleni's Cookies Pink Sugar Crisp Mini Cookies
$3.792 grocers
no image
Kimberley's Bakeshoppe Vanilla Two-bite Patriotic Sugar Cookies
$3.791 grocer
Favorite Day Bakery Sugar Cookies
$3.991 grocer
no image
Brown Sugar Butter Cookie
$4.191 grocer
no image
Woodbine Sprinkle Sugar Cookies
$4.291 grocer
Market Pantry Frosted Sugar Cookies
$4.991 grocer
Favorite Day Bakery Frosted Chocolate Sugar Cookies
$5.691 grocer
Sprouts Fresh Baked Sugar Cookies 12 Pack
$5.991 grocer
Favorite Day Bakery Sugar Cookies Made With M&m's
$6.991 grocer