the ice cream aisle
Bay Area's ice cream aisle is a fragmented shelf spread across many brands: 3,840 products from 192 brands across 24 grocers. häagen-dazs owns the most shelf · 16% of SKUs, ahead of ben & jerry's. Store brands hold 3%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
More in Ice Cream & Desserts
Who owns the shelf
brands by share of the ice cream shelf.
Positioning axes
where this shelf sits on the cuts that apply to every aisle · price tier from measured prices, the rest read from brand & pack positioning.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the ice cream products in the most Bay Area grocers · widest distribution first.
