the ice cream toppings aisle
Bay Area's ice cream toppings aisle is a fragmented shelf spread across many brands: 186 products from 37 brands across 21 grocers. torani owns the most shelf · 28% of SKUs, ahead of coop's. Store brands hold 3%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 68/100).
More in Ice Cream & Desserts
Who owns the shelf
brands by share of the ice cream toppings shelf.
Positioning axes
where this shelf sits on the cuts that apply to every aisle · price tier from measured prices, the rest read from brand & pack positioning.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the ice cream toppings products in the most Bay Area grocers · widest distribution first.
