the juice aisle
San Francisco's juice aisle is a fragmented shelf spread across many brands: 299 products from 56 brands across 4 grocers. voila owns the most shelf — 8% of SKUs, ahead of happy moose juice. Store brands hold 2%. The shelf leans organic — 23% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 56/100).
Zoom in
this aisle breaks into 8 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the juice shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
How this market segments
the ways the juice shelf actually divides — the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = format (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 2% · scores 0–100.