Scanning the aisle…
Bay Area's lemonade & limeade aisle is a fragmented shelf spread across many brands: 503 products from 69 brands across 23 grocers. santa cruz organic owns the most shelf · 31% of SKUs, ahead of simply. Store brands hold 4%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 55/100).
brands by share of the lemonade & limeade shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 4% · scores 0-100.
the lemonade & limeade products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.