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San Francisco · 3 grocers · Contested

the lemonade & limeade aisle

San Francisco's lemonade & limeade aisle is a competitive shelf with clear leaders: 25 products from 8 brands across 3 grocers. santa cruz organic owns the most shelf — 40% of SKUs, ahead of voila. The shelf leans dairy-free — 28% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).

25
products
8
brands
$6.40
avg price
$3.39–$11.00
typical range

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Who owns the shelf

brands by share of the lemonade & limeade shelf.

santa cruz organic
40% of shelf10 SKUs
voila
24% of shelf6 SKUs
llumen
8% of shelf2 SKUs
happy moose juice
8% of shelf2 SKUs
bbarsotti
8% of shelf2 SKUs
rroar organic
4% of shelf1 SKU
simply organic
4% of shelf1 SKU
tthe lucky ox
4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
28%
Gluten-Free
28%
Seed-Oil-Free
28%
Vegan
28%
Organic
20%
Minimally Processed
8%
Weight Management
4%
Low-Carb
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

36
med
Brand competition
how many brands compete
72
high
Variety of offers
how differentiated the shelf is
24
low
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →