all marketsJuiceApple Juice & Cider
San Francisco · 4 grocers · Contested

the apple juice & cider aisle

San Francisco's apple juice & cider aisle is a fragmented shelf spread across many brands: 20 products from 10 brands across 4 grocers. r.w. knudsen family owns the most shelf — 15% of SKUs, ahead of lovely bunch. The shelf leans organic — 35% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 50/100).

20
products
10
brands
$7.97
avg price
$4.19–$15.09
typical range

More in Juice

Who owns the shelf

brands by share of the apple juice & cider shelf.

r.w. knudsen family
15% of shelf3 SKUs
llovely bunch
10% of shelf2 SKUs
nnana mae's organics
10% of shelf2 SKUs
nnorth coast organic
10% of shelf2 SKUs
simply organic
10% of shelf2 SKUs
voila
10% of shelf2 SKUs
aapple-a-day
10% of shelf2 SKUs
llakewood littles
5% of shelf1 SKU
santa cruz organic
5% of shelf1 SKU
ttree top
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
35%
Dairy-Free
25%
Vegan
25%
Seed-Oil-Free
20%
Gluten-Free
20%
Minimally Processed
20%
Plant-Based
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

43
med
Brand competition
how many brands compete
74
high
Variety of offers
how differentiated the shelf is
9
low
Top-brand grip
how much a few brands dominate
50
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →