Bay Area · 23 grocers · Fragmented🌡️ heat 44 · WARM
the orange juice aisle
Bay Area's orange juice aisle is a fragmented shelf spread across many brands: 364 products from 33 brands across 23 grocers. simply owns the most shelf · 26% of SKUs, ahead of florida's natural. Store brands hold 5%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
364
products
33
brands
$9.46
avg price
$0.10-$0.48 /fl oz
typical range
More in Juice
Who owns the shelf
brands by share of the orange juice shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)All stores combined.
Market structure
84
highBrand competition
how many brands compete
82
highVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the orange juice products in the most Bay Area grocers · widest distribution first.
Simply Pulp-Free Orange Juice Bottle
$4.6914 grocers
Uncle Matt's Organic Pulp Free, Orange Juice
$8.9913 grocers
Evolution Fresh Organic Pure Cold Pressed Orange Juice
$9.3911 grocers
Florida's Natural 100% Premium Florida Orange Juice Some Pulp
$5.899 grocers
Simply High-Pulp Orange Juice Bottle
$6.399 grocers
Uncle Matt's Organic Orange Juice with Pulp
$8.999 grocers
Evolution Fresh Juice, Organic, Orange, Pure
$4.498 grocers
Simply Medium-Pulp Calcium & Vitamin D Orange Juice Bottle
$5.498 grocers
Florida's Natural 100% Premium Florida Orange Juice Calcium & Vitamin D No Pulp
$5.898 grocers
Simply Orange Juice with Calcium Bottle
$6.398 grocers
