San Francisco's coconut water aisle is a fragmented shelf spread across many brands: 44 products from 10 brands across 3 grocers. harmless harvest owns the most shelf — 32% of SKUs, ahead of c2o coconut water. The shelf leans organic — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).
brands by share of the coconut water shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
the ways the coconut water shelf actually divides — the dimensions that separate what's on it.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.