all marketsJuiceCold-Pressed Juice
San Francisco · 3 grocers · Contested

the cold-pressed juice aisle

San Francisco's cold-pressed juice aisle is a fragmented shelf spread across many brands: 71 products from 9 brands across 3 grocers. pressed owns the most shelf — 27% of SKUs, ahead of happy moose juice. Store brands hold 6%. The shelf leans organic — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).

71
products
9
brands
$7.61
avg price
$3.59–$13.88
typical range

More in Juice

Who owns the shelf

brands by share of the cold-pressed juice shelf.

pressed
27% of shelf19 SKUs
happy moose juice
18% of shelf13 SKUs
evolution fresh
17% of shelf12 SKUs
juice shop
14% of shelf10 SKUs
urban remedy
7% of shelf5 SKUs
luke’s localPL
6% of shelf4 SKUs
huel
3% of shelf2 SKUs
mmuso from japan
3% of shelf2 SKUs
voila
3% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
20%
Dairy-Free
15%
Seed-Oil-Free
11%
Gluten-Free
11%
Vegan
10%
Low sugar
3%
Low calorie
3%
Weight Management
1%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

39
med
Brand competition
how many brands compete
79
high
Variety of offers
how differentiated the shelf is
16
low
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 6% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →