the sparkling juice aisle
Bay Area's sparkling juice aisle is a fragmented shelf spread across many brands: 458 products from 55 brands across 23 grocers. san pellegrino owns the most shelf · 25% of SKUs, ahead of martinelli's. Store brands hold 1%. The shelf leans seed-oil-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
More in Juice
Who owns the shelf
brands by share of the sparkling juice shelf.
How this category segments
the ways the sparkling juice shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = flavor profile (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the sparkling juice products in the most Bay Area grocers · widest distribution first.
