Reading the shelf…
Ocean Spray is a renowned brand specializing in cranberry-based products, including juices, dried fruits, and snacks. It is an American agricultural cooperative owned by cranberry growers, emphasizing the bold and tart flavors of cranberries. The brand offers a variety of products such as cranberry juice cocktails, 100% juice blends, and Craisins® dried cranberries.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
56 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Ocean Spray (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Ocean Spray · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Ocean Spray in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Ocean Spray product in stock, cheapest first.







































Bay Area grocers where neither the digital catalog nor our shelf photos show Ocean Spray· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Ocean Spray Cranberry Raspberry Juice Drink · its most-distributed SKU (9 doors) in Fruit Juice Blends, the biggest opening. The closest open door is Sprouts Farmers Market · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 13% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
38 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: lakewood organic, r.w. knudsen family, langers
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Ocean Spraythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Fruit Juice Blends, Grapefruit Juice, Lemonade and Limeade
open here: Grapefruit Juice, Lemonade and Limeade
open here: Grapefruit Juice, Lemonade and Limeade
open here: Grapefruit Juice, Lemonade and Limeade
open here: Grapefruit Juice, Lemonade and Limeade
open here: Dried Cranberries, Lemonade and Limeade
open = the store meaningfully carries that category (real depth, not a token SKU) and Ocean Spray sells it elsewhere but has no SKU here.