ben & jerry's
Ben & Jerry's is an American ice cream company renowned for its innovative flavors and dedication to social activism. Founded in 1978 in Burlington, Vermont, the brand emphasizes sustainability and ethical sourcing in its operations.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
89 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Ben & Jerry's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Ben & Jerry's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Ben & Jerry's product in stock, cheapest first.
Sold at
Find Ben & Jerry's online
Where to find Ben & Jerry's · Bay Area
Opportunities
New doors · no Ben & Jerry's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Ben & Jerry's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Ben & Jerry's Cherry Garcia® Ice Cream Pint · its most-distributed SKU (11 doors) in Ice Cream Tubs, the biggest opening. The closest open door is Luke's Local · 3 rivals already on that shelf.
