tate's
Tate's Bake Shop is a renowned American bakery brand known for its thin, crispy cookies, especially the signature chocolate chip variety. Founded in 2000 by Kathleen King in Southampton, New York, the brand emphasizes high-quality ingredients and operates independently under Mondelez International.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 53% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Tate'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Tate'S product in stock, cheapest first.
