Bay Area · 11 grocers · Leader-led🌡️ heat 58 · WARM
the jelly beans aisle
Bay Area's jelly beans aisle is a competitive shelf with clear leaders: 64 products from 12 brands across 11 grocers. jelly belly owns the most shelf · 83% of SKUs, ahead of jelly belly, sunkist. Store brands hold 3%. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 73/100).
64
products
12
brands
$7.08
avg price
$1.99-$16.54
typical range
More in Candy
Who owns the shelf
brands by share of the jelly beans shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
49
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
40
medTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the jelly beans products in the most Bay Area grocers · widest distribution first.
STARBURST Original Easter Jelly Beans Chewy Candy
$5.994 grocers
DSD Merchandisers 49 Flavors Jelly Beans
$16.993 grocers
no image
Jelly Belly Boba Milk Tea
$2.992 grocers
no image
Dsd Merchandisers Licorice Jelly Belly
$6.992 grocers
no image
See's Sour Jelly Beans Candy
$14.492 grocers
Signature SELECT Jelly Beans Candy
$1.991 grocer
Jelly Belly, Sunkist Fruit Gems
$2.991 grocer
Jelly Belly The Original Gourmet Candy Corn
$2.991 grocer
Jelly Belly Batman Jelly Beans
$3.291 grocer
no image
Jelly Belly Organic Jelly Beans
$3.291 grocer