Bay Area · 17 grocers · Contested🌡️ heat 58 · WARM
the ginger candy aisle
Bay Area's ginger candy aisle is a competitive shelf with clear leaders: 120 products from 15 brands across 17 grocers. chimes gourmet ginger chews owns the most shelf · 44% of SKUs, ahead of the ginger people. Store brands hold 3%. The shelf leans gluten-free · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
120
products
15
brands
$5.16
avg price
$0.36-$2.39 /oz
typical range
More in Candy
Who owns the shelf
brands by share of the ginger candy shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
3 omitted (no image)All stores combined.
Market structure
57
medBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the ginger candy products in the most Bay Area grocers · widest distribution first.
Chimes Ginger Chews, Meyer Lemon Flavor
$2.697 grocers
The Ginger People Gin Gins Original Ginger Chews
$2.897 grocers
Chimes Ginger Chews, Original
$2.295 grocers
Chimes Ginger Chews
$2.695 grocers
Chimes Original Ginger Chews
$5.495 grocers
HARIBO Ginger Lemon
$2.794 grocers
The Ginger People Gin Gins Crystallized Ginger
$3.094 grocers
Reed’s Ginger, Crystallized
$4.394 grocers
Chimes Orange Flavor Ginger Chews
$5.494 grocers
Chimes Gourmet Ginger Chews Mango Flavor
$5.494 grocers
