haribo
Haribo is a renowned German confectionery company, famous for its gummy candies, particularly the iconic Goldbears. Founded in 1920 by Hans Riegel Sr., Haribo pioneered the gummy candy market with its first creation in 1922. The brand offers a wide variety of gummy products, including Twin Snakes, Happy-Cola, and Z!NG Sour Streamers, and is known for its commitment to quality and innovation in candy production.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
58 products in the catalog. how deep the product line is (saturating).
spans 1 category · 7 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Haribo (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Haribo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Haribo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Haribo product in stock, cheapest first.
Sold at
Find Haribo online
Where to find Haribo · Bay Area
Opportunities
New doors · no Haribo in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Haribo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with HARIBO Gummi Candy, Sour · its most-distributed SKU (6 doors) in Sour Candy, the biggest opening. The closest open door is Falletti Foods · 1 rival already on that shelf.