Bay Area · 22 grocers · Fragmented🌡️ heat 58 · WARM
the licorice candy aisle
Bay Area's licorice candy aisle is a fragmented shelf spread across many brands: 238 products from 44 brands across 22 grocers. darrell lea owns the most shelf · 22% of SKUs, ahead of panda. Store brands hold 2%. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 50/100).
238
products
44
brands
$5.87
avg price
$0.51-$2.83 /oz
typical range
More in Candy
Who owns the shelf
brands by share of the licorice candy shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)10 omitted (no oz size)9 omitted (no image)All stores combined.
Market structure
91
highBrand competition
how many brands compete
98
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
50
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the licorice candy products in the most Bay Area grocers · widest distribution first.
Darrell Lea Australian Original Soft Licorice
$3.9911 grocers
Panda Soft Original Licorice
$3.598 grocers
Darrell Lea Australian Strawberry Soft Licorice
$3.998 grocers
Red Vines Twists, Original Red Chewy Licorice Candy, Movie Tray
$1.997 grocers
Red Vines Made Simple Twists Mixed Berry Licorice Candy
$2.797 grocers
Darrell Lea Soft Eating Liquorice Mango
$4.297 grocers
Panda Soft Original Licorice
$0.895 grocers
Panda Licorice, Raspberry
$3.595 grocers
Darrell Lea Mixed Flavor Licorice
$3.995 grocers
Panda Strawberry Licorice
$0.894 grocers