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red vines

Red Vines runs 1 product across 1 aisle, stocked in a single San Francisco grocer. Its biggest footprint is candy, at <1% of the shelf. A niche presence — Brand Power 15/100.

15
brand power
1
products
1
aisle
1
grocer
$1.99
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
15
brand power / 100
Distribution · 30% of score33/100

carried in 1 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score8/100

1 product in the catalog. how deep the product line is (saturating).

Reach · 20% of score15/100

spans 1 aisle. how many aisles the brand plays in (saturating).

Leadership · 25% of score1/100

~0% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only17/100

$1.99 average price. where it sits on price — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Red Vines (full bar = 100% of the shelf), grouped by department.

Snacks & Candy1 SKU · 1 aisle
Candy
<1% of shelf1 SKU

The lineup

every Red Vines product in stock, cheapest first.

Sold at