Scanning the aisle…
Bay Area's lollipops aisle is a fragmented shelf spread across many brands: 36 products from 19 brands across 17 grocers. dum dums owns the most shelf · 20% of SKUs, ahead of charms. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
brands by share of the lollipops shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the lollipops products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.