darrell lea
Darrell Lea runs 11 products across 1 category, stocked in 12 of 24 Bay Area grocers. Its biggest footprint is candy, at <1% of the shelf. A niche presence · Brand Power 33/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Darrell Lea (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Darrell Lea · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Darrell Lea in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Darrell Lea product in stock, cheapest first.
Sold at
Find Darrell Lea online
Where to find Darrell Lea · Bay Area
21 storefronts across 12 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Darrell Lea in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Darrell Lea· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Darrell Lea Australian Original Soft Licorice · its most-distributed SKU (11 doors) in Licorice Candy, the biggest opening. The closest open door is United Markets · 4 rivals already on that shelf.
