Reading the shelf…
Point Reyes Farmstead Cheese Company is an artisanal cheese producer located in Point Reyes Station, California, founded in 2000 by the Giacomini family. They specialize in farmstead cheeses made from the milk of their own Holstein cows, emphasizing sustainable practices and high-quality production.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 1 category · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Point Reyes Farmstead Cheese Company (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Point Reyes Farmstead Cheese Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Point Reyes Farmstead Cheese Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Point Reyes Farmstead Cheese Company lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.


























Bay Area stores already carrying Point Reyes Farmstead Cheese Companythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 69% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
38 storefronts across 16 grocers carry it · tap a pin to open the store.
open here: Brie, Gouda
open = the store meaningfully carries that category (real depth, not a token SKU) and Point Reyes Farmstead Cheese Company sells it elsewhere but has no SKU here.