the provolone aisle

San Francisco's provolone aisle is a niche shelf with only a handful of brands: 8 products from 2 brands across 3 grocers. organic valley® owns the most shelf — 50% of SKUs. Store brands hold 13%. The shelf leans vegetarian — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 36/100).