Scanning the aisle…
Bay Area's provolone aisle is a fragmented shelf spread across many brands: 57 products from 19 brands across 21 grocers. Store brands hold 11%. The shelf leans vegetarian · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 55/100).
brands by share of the provolone shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 11% · scores 0-100.
the provolone products in the most Bay Area grocers · widest distribution first.









