the swiss cheese aisle

San Francisco's swiss cheese aisle is a niche shelf with only a handful of brands: 13 products from 4 brands across 3 grocers. tillamook owns the most shelf — 39% of SKUs. Store brands hold 8%. The shelf leans vegetarian — 62% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 38/100).