all marketsCheeseQueso Fresco
San Francisco · 4 grocers · Contested

the queso fresco aisle

San Francisco's queso fresco aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 4 grocers. queso del valle owns the most shelf — 33% of SKUs, ahead of cacique. The shelf leans vegetarian — 67% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

6
products
5
brands
$8.79
avg price
$6.99–$13.54
typical range

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Who owns the shelf

brands by share of the queso fresco shelf.

qqueso del valle
33% of shelf2 SKUs
ccacique
17% of shelf1 SKU
ddon froylan
17% of shelf1 SKU
eel mexicano
17% of shelf1 SKU
oochoa
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
67%
Low-Carb
67%
Weight Management
67%
Blood-Sugar Aware
50%
Keto
50%
Minimally Processed
33%
Not vegan
17%
Seed-Oil-Free
17%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
71
high
Variety of offers
how differentiated the shelf is
22
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →