organic valley®
Organic Valley is the largest farmer-owned organic cooperative in North America, specializing in a wide range of organic food products. Founded in 1988 in La Farge, Wisconsin, the cooperative sources its products from approximately 1,500 small family farms across the United States, ensuring adherence to sustainable and organic farming practices.
Organic Valley® plays a strategic game on the dairy aisle, leveraging its strong better-for-you credentials with most of its lineup boasting organic or similar health claims. Despite being priced below most category rivals, it maintains a sprawling portfolio with a notable emphasis on milk and cheese, though it does not dominate any single category. The brand's reach is impressive, being available in most tracked grocery stores, which suggests a broad appeal and accessibility. However, in its lead category of cheese, it remains a niche player, overshadowed by larger competitors like Tillamook and Belgioioso. This positioning indicates a focus on health-conscious consumers who prioritize organic options, while maintaining competitive pricing to appeal to a wider audience.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
103 products in the catalog. how deep the product line is (saturating).
spans 15 categories · 30 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Organic Valley® (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Organic Valley® · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Organic Valley® in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Organic Valley® product in stock, cheapest first.
Sold at
Find Organic Valley® online
Where to find Organic Valley® · Bay Area
Opportunities
New doors · no Organic Valley® in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Organic Valley®· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Organic Valley® Organic Finely Shredded Mozzarella Cheese · its most-distributed SKU (9 doors) in Mozzarella, the biggest opening. The closest open door is LeBeau Nob Hill · 4 rivals already on that shelf.
