Scanning the aisle…
Bay Area's muenster aisle is a fragmented shelf spread across many brands: 35 products from 17 brands across 17 grocers. Store brands hold 17%. The shelf leans vegetarian · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 56/100).
brands by share of the muenster shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 17% · scores 0-100.
the muenster products in the most Bay Area grocers · widest distribution first.








