Bay Area · 7 grocers · Own-brand led❄️ heat 28 · COOL
the cheese party trays aisle
Bay Area's cheese party trays aisle is a fragmented shelf spread across many brands: 11 products from 7 brands across 7 grocers. cello owns the most shelf · 50% of SKUs. Store brands hold 36%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 55/100).
11
products
7
brands
$16.03
avg price
$5.99-$37.98
typical range
More in Cheese
Who owns the shelf
brands by share of the cheese party trays shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 36% · scores 0-100.
Top products
the cheese party trays products in the most Bay Area grocers · widest distribution first.
Good & Gather Sharp Cheddar Colby Havarti & Domestic Gouda Classic Slices Cheese Tray
$5.991 grocer
Lucerne Cheese Slices, Assorted, Party Pack, Family Size
$7.991 grocer
no image
Colby, Pepper Jack, & Swiss Cheese Tray
$9.891 grocer
Good & Gather Cracker & Assorted Cheese Tray
$9.991 grocer
Sprouts Cracker Cut Cheese Tray
$9.991 grocer
Tillamook Cracker Cut Tray, 19.5 oz
$11.181 grocer
Sonoma Cheese Wine Country Tray
$11.991 grocer
Cello Variety Pack, Cracker Cut, Premium Sliced Cheeses, 2 lbs
$16.161 grocer
The Epicurean Trader Domestic Cheese Platter
$38.491 grocer
The Epicurean Trader Italian Cheese Platter
$38.491 grocer