Bay Area · 18 grocers · Contested❄️ heat 28 · COOL
the blue cheese aisle
Bay Area's blue cheese aisle is a fragmented shelf spread across many brands: 65 products from 20 brands across 18 grocers. point reyes farmstead cheese company owns the most shelf · 44% of SKUs, ahead of treasure cave. Store brands hold 3%. The shelf leans vegetarian · 11% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 57/100).
65
products
20
brands
$9.95
avg price
$0.41-$2.45 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the blue cheese shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
67
highBrand competition
how many brands compete
97
highVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the blue cheese products in the most Bay Area grocers · widest distribution first.
Treasure Cave Crumbled Blue Cheese
$4.796 grocers
Point Reyes Farmstead Cheese Company Original Blue Cheese Wedge, Vegetarian
$7.996 grocers
Point Reyes Farmstead Cheese Company Bay Blue
$7.995 grocers
Prairie Farms Blue Cheese, Crumbles
$4.993 grocers
Castello Extra Creamy Danish Danablu Blue Cheese
$6.092 grocers
Castello Cheese Crumbles, Blue, Danablu
$6.492 grocers
Maytag Dairy Farms Blue Cheese Crumble Cup
$6.692 grocers
Maytag Blue Cheese Cheese Wedge
$7.292 grocers
no image
Rogue Creamery Organic Smoked Oregon Blue Cheese
$9.492 grocers
Point Reyes Farmstead Cheese Company Blue Fennel Cheese Wedge
$1.651 grocer
