Bay Area · 18 grocers · Fragmented❄️ heat 28 · COOL
the gouda aisle
Bay Area's gouda aisle is a fragmented shelf spread across many brands: 98 products from 37 brands across 18 grocers. artikaas owns the most shelf · 25% of SKUs. Store brands hold 6%. The shelf leans vegetarian · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 68/100).
98
products
37
brands
$10.11
avg price
$0.84-$2.79 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the gouda shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)8 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
87
highBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the gouda products in the most Bay Area grocers · widest distribution first.
Point Reyes Farmstead Cheese Company Gouda
$10.695 grocers
Wood River Creamery Original Goude Gruyere Cheese
$7.693 grocers
Boar's Head Smoked Gouda Cheese
$7.993 grocers
Boar's Head Chipotle Gouda Cheese
$8.493 grocers
Beemster Vlaskaas Gouda Cheese
$8.993 grocers
The Laughing Cow Creamy Smoked Gouda Variety Spreadable Cheese Wedges
$2.992 grocers
Sargento Gouda Sliced Cheese, 10 slices
$3.462 grocers
Rumiano California Premium Smoked Gouda Slices
$5.492 grocers
Castello Very Mild Gouda Cheese
$5.992 grocers
no image
Artikaas Smoked Gouda Cheese
$5.992 grocers
