San Francisco · 4 grocers · Contested
the gouda aisle
San Francisco's gouda aisle is a fragmented shelf spread across many brands: 25 products from 11 brands across 4 grocers. Store brands hold 4%. The shelf leans vegetarian — 64% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 48/100).
25
products
11
brands
$28.81
avg price
$6.69–$42.49
typical range
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Who owns the shelf
brands by share of the gouda shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
64%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per unit (sizes vary)6 omitted (no unit size)All stores combined. Tap a store to see who wins its shelf.
Market structure
46
medBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
48
medLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0–100.