Bay Area · 20 grocers · Fragmented❄️ heat 28 · COOL
the parmesan aisle
Bay Area's parmesan aisle is a fragmented shelf spread across many brands: 188 products from 36 brands across 20 grocers. belgioioso owns the most shelf · 56% of SKUs. Store brands hold 10%. The shelf leans vegetarian · 7% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 54/100).
188
products
36
brands
$8.44
avg price
$0.76-$2.00 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the parmesan shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
86
highBrand competition
how many brands compete
87
highVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 10% · scores 0-100.
Top products
the parmesan products in the most Bay Area grocers · widest distribution first.
BelGioioso Parmesan Freshly Shredded Cheese
$3.999 grocers
BelGioioso Cheese, Parmesan
$4.697 grocers
Marin Shredded Parmesan
$4.495 grocers
Marin Cheese Company Shaved Parmesan Cheese
$4.495 grocers
Kraft Grated Parmesan Cheese
$4.995 grocers
Marin Cheese Company Imported Grated Parmesan Cheese
$6.095 grocers
Marin Cheese Co. Organic Shredded Parmesan
$6.495 grocers
Bertagni 1882 Spa Parmigiano Reggiano And Truffle Mezzelune
$8.595 grocers
Marin Cheese Company Grated Reggiano Parmigiano
$8.895 grocers
BelGioioso Freshly Shaved Cheese, Parmesan
$4.094 grocers
