Bay Area · 14 grocers · Contested❄️ heat 28 · COOL
the pecorino romano aisle
Bay Area's pecorino romano aisle is a fragmented shelf spread across many brands: 30 products from 9 brands across 14 grocers. marin specialty foods owns the most shelf · 47% of SKUs, ahead of locatelli. Store brands hold 7%. The shelf leans vegetarian · 10% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
30
products
9
brands
$11.28
avg price
$0.35-$2.27 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the pecorino romano shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
39
medBrand competition
how many brands compete
85
highVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the pecorino romano products in the most Bay Area grocers · widest distribution first.
MARIN SPECIALTY FOODS Pecorino Romano Aged 5 Months Or More Grated Cheese
$7.794 grocers
BelGioioso Romano Cheese Wedge
$4.693 grocers
MARIN SPECIALTY FOODS Shredded Pecorino Romano Cheese
$5.593 grocers
Locatelli Pecorino Romano Cheese
$8.992 grocers
Sorella Pecorino Romano
$14.492 grocers
BelGioioso Shredded Cheese, Romano
$3.991 grocer
BelGioioso Cheese, Romano
$4.391 grocer
Stella Cheese, Romano
$5.991 grocer
BelGioioso Grated Romano Cheese Cups
$6.191 grocer
Locatelli Cheese, Pecorino Romano, Grated
$6.491 grocer
