Bay Area · 3 grocers · Niche❄️ heat 28 · COOL
the fromage frais aisle
Bay Area's fromage frais aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 3 grocers. nettle meadow owns the most shelf · 75% of SKUs, ahead of campagne de france. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 63/100).
4
products
2
brands
$9.69
avg price
$2.03-$2.19 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the fromage frais shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
16
lowVariety of offers
how differentiated the shelf is
63
medTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the fromage frais products in the most Bay Area grocers · widest distribution first.
