Scanning the aisle…
Bay Area's havarti aisle is a fragmented shelf spread across many brands: 50 products from 12 brands across 19 grocers. castello owns the most shelf · 83% of SKUs, ahead of meister. Store brands hold 6%. The shelf leans vegetarian · 8% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
brands by share of the havarti shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 6% · scores 0-100.
the havarti products in the most Bay Area grocers · widest distribution first.









