Scanning the aisle…
Bay Area's fontina aisle is a competitive shelf with clear leaders: 14 products from 6 brands across 9 grocers. defendi owns the most shelf · 50% of SKUs, ahead of mama francesca reserve. The shelf leans blood-sugar aware · 7% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 66/100).
brands by share of the fontina shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the fontina products in the most Bay Area grocers · widest distribution first.






