Bay Area · 22 grocers · Fragmented❄️ heat 28 · COOL
the cheddar aisle
Bay Area's cheddar aisle is a fragmented shelf spread across many brands: 769 products from 84 brands across 22 grocers. tillamook owns the most shelf · 41% of SKUs, ahead of cabot. Store brands hold 8%. The shelf leans vegetarian · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
769
products
84
brands
$8.40
avg price
$0.42-$1.91 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the cheddar shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined.
Market structure
99
highBrand competition
how many brands compete
83
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0-100.
Top products
the cheddar products in the most Bay Area grocers · widest distribution first.
Tillamook Sharp Cheddar Cheese Block, 8oz
$5.6915 grocers
Rumiano Cheese Company Sharp Cheddar Cheese Slices
$6.3915 grocers
Tillamook Medium Cheddar Cheese Block, 8oz
$5.8913 grocers
Tillamook Farmstyle Triple Cheddar Cheese Blend Shredded Cheese, 8oz
$4.9911 grocers
Kerrygold Irish Grass-fed Reserve Cheddar
$6.5911 grocers
Tillamook Farmstyle Medium Cheddar Cheese Slices, 8oz, 9ct
$5.899 grocers
Tillamook Medium Cheddar Cheese Snack Portions, 0.75oz, 10ct
$4.699 grocers
Tillamook Farmstyle Sharp Cheddar Cheese Slices
$4.999 grocers
Tillamook Sharp Cheddar Cheese Block, 2lb
$10.999 grocers
Tillamook Farmstyle Medium Cheddar Shredded Cheese, 8oz
$5.898 grocers
