Scanning the aisle…
Bay Area's yogurt tubes & pouches aisle is a competitive shelf with clear leaders: 118 products from 14 brands across 14 grocers. stonyfield organic owns the most shelf · 79% of SKUs, ahead of go-gurt. The shelf leans vegetarian · 9% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 66/100).
brands by share of the yogurt tubes & pouches shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the yogurt tubes & pouches products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.