the greek & icelandic yogurt aisle
Bay Area's greek & icelandic yogurt aisle is a fragmented shelf spread across many brands: 1,549 products from 37 brands across 23 grocers. chobani owns the most shelf · 30% of SKUs, ahead of siggi's. Store brands hold 1%. The shelf leans vegetarian · 6% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
More in Yogurt
Who owns the shelf
brands by share of the greek & icelandic yogurt shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the greek & icelandic yogurt products in the most Bay Area grocers · widest distribution first.
